PJ Morton, the son of Bishop Paul Morton has teamed up with Southern Quality Ford Dealers for a promotional partnership through Music Audience Exchange (MAX), a marketing technology company that uses data to align artists with brands for cross-promotional programs.
Morton will be spotlighted in the Spring 2017“Ford Music” program. Throughout the campaign, Ford will promote new music and behind-the-scenes video footage featuring PJ Morton across FM radio, streaming audio, social media, and online video. This campaign will create a unique Ford customer experience.
“I’m very excited about the partnership with Southern Quality Ford. It’s such an American staple and is synonymous with quality,” Morton says.
“My song, “Sticking To My Guns”, speaks to Fords brand and it’s longevity.”
Check out the promotional video “Sticking To My Guns”