Muhammad Ali enterprises have just hit Fox with a $30 million lawsuit over a Super Bowl promo ad.
Muhammad Ali Enterprises filed a complaint Tuesday in the United States District Court for the Northern District of Illinois seeking more than $30 million from Fox Broadcasting Co., citing it was owed money because the 21st Century Fox-owned unit used an unauthorized representation of Ali in a three-minute promotional pre-game video before the start of Super Bowl LI earlier this year. The company is saying they own the trademark rights, copyrights, rights of publicity, and all other intellectual property rights related to the legendary boxer.
“Fox obtained great value by using Muhammad Ali to promote itself. It should pay for what it took,” said Frederick Sperling, an attorney with Schiff Hardin, who is lead counsel on the lawsuit.