Aunt Jemima syrup and pancake mix has been a staple in my home since I can remember. But behind the black faces featured on these products is a history of slavery.
Due to the current climate, Quaker Oats has decided to rebrand the breakfast staple due to its racist origins.
Now the companies that make Uncle Ben’s Rice, and Mrs. Butterworth’s syrup are following.
Mars, which makes Uncle Ben’s rice, said in a statement provided to CBS News that the brand has “a responsibility to take a stand in helping to put an end to racial bias and injustices.” It said it recognize that now “is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do.”
“The Mrs. Butterworth’s brand, including its syrup packaging, is intended to evoke the images of a loving grandmother,” Congara said in the statement. “We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values. “
The company said it has “begun a complete brand and packaging review on Mrs. Butterworth’s,” adding that it is “heartbreaking and unacceptable that racism and racial injustices exist around the world.”
“We will be part of the solution. Let’s work together to progress toward change.”
CBS News was the 1st to break this story.