Ava DuVernay announced Tuesday that she is rebranding her film distribution company, the African American Film Festival Releasing Movement (AFFRM) and relaunching it as Array.
The company’s focus will now be on distributing more films by women and will extend beyond championing only Black filmmakers to include Latino, Asian, Native American, Middle Eastern filmmakers and directors.
“There’s a generation of filmmakers of color and women whose primary concern is that no one will see their work,” DuVernay said. “And that is a huge barrier. They’re asking, ‘Why make something if no one will see it?”
A fact about Ava DuVernay: She is the first African American woman nominated for Golden Globe and Critics Choice Awards for Best Director for “Selma,” in addition to Independent Spirit and NAACP Image Award nominations. Prior to her directorial career, DuVernay worked as a film marketer and publicist for more than 14 years.