BeBe Winans voice always brings healing….
The Grammy award-winning, Gospel artist released the deeply heartfelt “Black Lives Matter,” in partnership with Hidden Beach Recordings.
Coinciding, L.A. based marketing and creative agency, Quantasy + Associates, has produced a deeply emotional music video for the single. It features Winans’ studio performance of the song, woven between riveting images of people from around the world, united on the frontlines, standing against the racial injustices Black people face everyday. The impactful video and song are meant to honor the precious lives lost throughout years of race-based police murder and brutality. A vehicle for fundraising efforts, song proceeds will go to Black Lives Matter Organization and Bryan Stevenson’s Equal Justice Initiative.
“After witnessing the horrific tragedies of Ahmaud Arbery, Breonna Taylor, George Floyd and so many other countless lives being cut short, I started to think about the ways I could lend my voice to this movement, BeBe shared in a statement. Music has always been a way to bring positivity, hope and people together, so I wanted to create a song that could help bring a sense of peace to this world for our children, including my own. Black. Lives. Matter.”