Bloomingdale’s is kicking off the holiday season a little different this year due to covid-19.
The luxury retailer recently announced their ad campaign “Give Happy” and it’s about bringing joy, togetherness and positivity.
On November 23rd, they’re inviting customers to join in the holiday celebrations from home for its innovative new Virtual Holiday Benefit supporting the Child Mind Institute.
The benefit hosted by actress Ali Wentworth will feature singer Andra Day, and American Ballet Theatre dancer Misty Copeland.
“Bloomingdale’s has completely reimagined our approach to the holiday season following the events of this year, from our gift curation to how our customers shop and receive their gifts. Bloomingdale’s has always been a destination for fun and entertainment, but now more than ever, we wanted our holiday campaign to embody that spirit,” said Tony Spring, chief executive officer of Bloomingdale’s. “We know our customers may not be celebrating in the same ways they have in the past, so Bloomingdale’s is providing the perfect gifts and experiences to inspire customers to give happy to their loved ones, whoever they may be.”