Beauty

Bobbi Brown Is Launching A Beauty Brand

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It’s been about four years since Bobbi Brown walked away from her namesake company, and now the make-up artist and author is launching her own beauty brand.

Bobbi Brown

Jones Road, Brown’s new makeup line is made with clean ingredients and designed for all ages and skin types. The collection is launching with six SKUs, including a moisturizer/skin tint hybrid and a lightweight plumping lip gloss.

Jones Road philosophy is that the world doesn’t need more beauty products. It needs better beauty products. Clean, strategic, high-grade formulations that work on every skin type and tone—and that are as simple to use as they are to master. Shop the line HERE.

Bobbi Brown

Olay “Her Future Is Stem” Float At Macy’s Parade

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Olay will be making history during the Macy’s Thanksgiving Day Parade®

The company will be the first beauty brand to have a float in the annual parade and get this, it will feature a Women in STEM theme.

Olay

On Thursday, November 26, Olay Her Future Is Stem will encourage women all over the world to Face Anything as the Her Future is STEM-sational float takes to the streets of New York City live from 34th Street, exciting more than 50 million viewers nationwide and reminding them of the importance of maximizing women and their accomplishments.

Olay her future is stem

The Her Future is STEM-sational float features visual representations of the core STEM fields of science, technology, engineering, and math. A double helix skates around the perimeter of a female astronaut’s galactic float, where a helmet is positioned as a nod to Olay’s #MakeSpaceForWomen campaign from February’s big game. A robotic arm acknowledges engineering. Mathematical symbols and computer codes climb across one half of the float, and technology is represented by the circuit tree found next to the astronaut. Science-packed with more than 60 years of Olay’s rich research and development, the symbolic Olay jar ties together the inspiring float.

Macy’s Thanksgiving Day Parade will air on NBC, Thursday Nov. 26th at 9:00 a.m.

New SheaMoisture Campaign Celebrates the Beauty & Resilience of Black Women

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SheaMoisture unveils “It Comes Naturally” a new brand campaign created by a powerhouse team of Black artists and multicultural creatives that conveys the essence of Black women and is an unapologetic portrayal of a shared experience of resilience and creativity.

SheaMoisture

In tandem with the campaign, the beauty brand also announces a new, unprecedented pledge to commit proceeds from products sold as an investment dedicated to helping realize the dreams of Black women entrepreneurs.

Set against both a global social justice movement and a moment of transformative cultural change, It Comes Naturally is a forward-looking celebration of Black identity. Six Black female artists – Monica Ahanonu, Rachelle Baker, Bisa Butler, Alexis Eke, Linda Mawala, and Reyna Noriega – were commissioned to create a distinctive and stirring campaign that brings to life the stories, legacy, and heritage carried by Black women through generations. Portrayed beautifully in rich illustrations, these women are everything their ancestors envisioned, and everything the future needs – naturally.

Women In Stem Are The New Faces Of Olay

In an effort to help close the STEM gender gap, Olay is kicking off its #FacetheSTEMGap campaign, a decade-long commitment to support women in STEM.

Over the next 10 years, the brand will strive to achieve gender equality in STEM study programs, double the number of women in STEM careers, and increase diversity and inclusion by tripling the number of BIPOC women in STEM fields, according to a press release.

Olay

Olay’s first step in reaching those goals: a $520,000 donation to the United Negro College Fund (UNCF), which provides scholarship, internship, and fellowship programs and financial support to Black American college students.

In addition to pledging financial support to the UNCF, the beauty brand is also showcasing women who are already kicking butt in their respective STEM fields. As part of its #FacetheSTEMGap campaign, the brand is swapping out models in Olay advertisements and featuring “role models” — aka real women in STEM — instead.

Jennifer Lopez Finally Launching Beauty Collection

Growing up my girls and I wanted to get that J.Lo glow. From her perfect lip to that bronzy look her face always gave off on the red carpet… we wanted it!

So I was excited when Jennifer Lopez announced on social media that she is launching a beauty line JLo Beauty.

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Sunset glow… #JLoBeauty coming soon

A post shared by Jennifer Lopez (@jlo) on

Is it a skincare line or makeup line or is it both? Well, she hasn’t made that clear yet.

According to Allure, the trademark for JLo Beauty was filed in December 2019, and it reads as a catch-all for virtually every kind of skin-care product (it lists “skin moisturizers, skin cleansers, skin creams, non-medicated skin-care preparations, cosmetic creams for skin care; beauty creams, beauty soaps, beauty bars, beauty gels, beauty lotions, beauty masks; skin-care products, namely, non-medicated skin serums; body and beauty care cosmetics; face and body beauty creams). However, from the look of the selfies, it seems there may very well be makeup involved, too. I guess we will have to wait and see.

Jennifer Lopez

Nufabrx Releases Shea Butter & Copper Infused Face Mask

Wearing a face mask everyday has caused my skin to become a little dry. So, I was excited to read that Nufabrx has released a mask that will help with this problem.

Nufabrx

The mask is called Soliscia, and the fabric is infused with both copper and shea butter. Not only does it help reduce the spread of germs, Soliscia keeps the skin it’s covering moisturized.

They will begin shipping on Sept. 1st and retail for $29.99 You can purchase one here