Jennifer Lopez is about to have all of us buying COACH.
J.Lo has been announced as the brands new global face, picking up where Michael B. Jordan and Selena Gomez left off.
“I’m so excited for this collaboration with Coach,” J.Lo wrote on Instagram. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style –– an uptown downtown mix.”
Starting in the spring, Lopez will appear in ad campaigns for leather goods, ready-to-wear and footwear company. The collaboration builds on the longtime relationship between the two — Lopez carried Coach bags as early as her 2002 video “All I Have” with LL Cool J.
As a Bronx-born mother of two, Lopez has always stayed true to her New York roots, from her In Living Color days to her role as executive producer on films like Hustlers and the upcoming drug lord drama The Godmother. Like Lopez, Coach is New York through and through, having been founded in Manhattan 78 years ago. The brand says it selected Lopez to embody its value for self-expression. “Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way — she really embodies the attitude of Coach and our new campaign,” Coach creative director Stuart Vevers said in a statement.