Ciara has teamed up with the Black Women’s Health Imperative to encourage Black women to get their wellness exam.
Cerving Confidence is all about encouraging Black women to commit to their well-woman exams as a part of self-care and protect themselves against cervical cancer.
“As Black women, we need to commit to total self-care, and one of the ways we can do that is by taking care of our health inside and out,” says the Beauty Marks singer. “Through the Cerving Confidence initiative I want to level up conversations about health and address disparities by giving Black women the inspiration and information they need to get a Pap test to screen for cervical cancer.”
Cerving Confidence means women finding power in taking care of themselves and their cervical health. Building on the idea of “serving” looks, CiCi stars in and narrates a new PSA video inviting Black women to join her in #CervingConfidence in their own lives and telling their girlfriends to do the same. She talks about how cervical cancer has impacted women she knows, how easy it is to get tested – “Roll up. Pull up. Boom, bam, it’s done!” says the singer – and the world she wants to create for her own daughter.