Netflix surprised us and made history Sunday night during the Super Bowl, when they became the first streaming service to drop a trailer and released a movie on their streaming service in the same night. That’s what the folks over at Netflix did with Cloverfield Paradox.
Cloverfield Paradox immediately started trending on Twitter, with Ava DuVernay calling the way Netflix rolled it out a gamechanger!
“No advance press, ads, trailer. Straight to the people. Gamechanger. Congrats to helmer
#JuliusOnah + my dears JJ, Gugu, David. #Cloverfield,” Ava Tweeted.
Woman of color-led, sci-fi thriller released worldwide day + date w/ big Netflix muscle for black director, his super producer + POC cast. No advance press, ads, trailer. Straight to the people. Gamechanger. Congrats to helmer #JuliusOnah + my dears JJ, Gugu, David. #Cloverfield pic.twitter.com/m186Hprhqz
— Ava DuVernay (@ava) February 5, 2018
Directed by Julius Onah, the film was originally produced under the title God Particle, and focuses on a group of astronauts that deal with some strange and mysterious happenings in space.