H.E.R., who is known for wearing shades, has teamed up with DIFF eyewear, the designer eyewear brand known for it’s charitable work.
See the world through H.E.R. lens. Presenting H.E.R. x DIFF, the highly anticipated first eyewear collection by this enigmatic music icon. Own H.E.R.’s signature frames with this range, featuring 4 styles and special edition trifold case + cleaning cloth.
The singer recently spoke with Billboard about how the collaboration came about:
It was a long process getting to this point. I’ve gotten so many different offers from eyewear companies to collaborate, but a lot of those people didn’t want to give me creative control. They wanted me to be the face, yet not be involved in the design.
But sunglasses are my thing, and I knew I wanted to do it the right way. And so when we started having a conversation with DIFF and I began looking into them, I realized that I would be able to do my thing with them creatively. Plus, they’re really a charitable company, which means a lot to me. Giving back and creative freedom? It’s the best of both worlds!
The 4 styles are priced at $85.00 and can be purchased on DIFF’s website.