Jay-Z and his Roc Nation company have taken out full page newspaper ads across the country in honor of George Floyd.
The ad, which was shared on Roc Nation’s social media pages, quotes a passage from Dr. Martin Luther King Jr’s 1965 address in Selma, Alabama.
“Only way we can really achieve freedom is to somehow hunker the fear of death. But if a man has not discovered something that he will die for, he isn’t fit to live,” the ad reads. “Deep down in our nonviolent creed is the conviction — that there are some things so dear, so things so precious, so things so eternally true, that they are worth dying for.”
“A man dies when he refuses to stand up for that which is right,” it continues. “A man dies when he refuses to stand up for justice. A man dies when he refuses to take a stand for that which is true. So we’re going to stand up amid horses. We’re going to stand up right here, amid the billy-clubs. We’re going to stand up right here amid police dogs, if they have them. We’re going to stand up amid tear gas!”
The ad is signed by George Floyd’s attorneys, as well as parents of black men who were killed by police.