Jennifer Hudson and Mastercard team up to support Black women owned businesses who have been impacted by the coronavirus pandemic.
Last week Mastercard announced the Strivers Initiative, a consumer-facing platform, elevating the visibility of Black female business owners overcoming obstacles to maintain and grow their business, as role models for the community and future generations.
The initiative will include a grant program in partnership with Media Mogul Arian Simone’s Fearless Fund, a VC fund built by women of color for women of color. This will be complemented by a multi-city educational road show driving awareness of the state of women and minority-owned business in cities across the U.S. and providing insights into progressive actions cities can take to foster an equitable business climate.
J-Hud will help kick-off the Strivers Initiative in a new Mastercard spot where Hudson’s rendition of ‘Ain’t No Mountain High Enough’, produced by will.i.am, serves as an anthem for Black women business owners across the country who are paving their Path to Priceless and whose businesses serve as pillars for their communities.