Growing up my girls and I wanted to get that J.Lo glow. From her perfect lip to that bronzy look her face always gave off on the red carpet… we wanted it!
So I was excited when Jennifer Lopez announced on social media that she is launching a beauty line JLo Beauty.
Is it a skincare line or makeup line or is it both? Well, she hasn’t made that clear yet.
According to Allure, the trademark for JLo Beauty was filed in December 2019, and it reads as a catch-all for virtually every kind of skin-care product (it lists “skin moisturizers, skin cleansers, skin creams, non-medicated skin-care preparations, cosmetic creams for skin care; beauty creams, beauty soaps, beauty bars, beauty gels, beauty lotions, beauty masks; skin-care products, namely, non-medicated skin serums; body and beauty care cosmetics; face and body beauty creams). However, from the look of the selfies, it seems there may very well be makeup involved, too. I guess we will have to wait and see.