The Pulse of NYC…The Heat Of Miami..The Glamour of LA.. A Collection Inspired By An Icon!
Jennifer Lopez has a deal with COACH, GUESS, Versace, and now Jenny from the block is launching her own shoe line at DSW.
J.Lo announced the news on social media Thursday morning.
I’m so excited to announce the launch of JLO JENNIFER LOPEZ, my new footwear collection designed by me and sold only at @DSW ? Head to http://DSW.com/jlo and sign-up to shop the collection early and enter for a chance to hang with me!
Some styles will be available on March 9th, but the full collection will be available on March 16th, according to the website.
According to Bloomberg News, Lopez and DSW are forming a joint venture, which represents a step beyond the licensing deals that celebrities are typically involved in. It will give Lopez the chance to earn shares in the company based off of her products’ performance. The deal is structured in a way that puts no cap on how many shares Lopez can own — so if the project pays off, the entertainer could end up becoming an important stakeholder.