I’ve been a fan of Jessica Simpson and her style since her reality show Newlyweds which aired on MTV.
The show instantly became a pop culture phenomenon, so when she launched her clothing brand back in 2005 it was an instant success. Vince Camuto came in and purchased the brand for $15 million taking it to another level. Then in 2015, Sequential Brands bought a 62.5 percent stake in the company for $117 million and now Jessica is reportedly trying to get her company back.
Everyone connected with the brand is passionate about how we can connect with the consumer.- JS
According to reports, Jessica and her mother are working with William Susman’s Threadstone to raise money to buy back the business.