Nike Jordan Brand tapped the founders of Attico to help launch their women’s clothing line in Italy.
On Wednesday, the brand kicked off Milan Fashion Week with an event hosted by the two women entrepreneurs, Gilda Ambrosio and Giorgia Tordini.
The ladies are the symbols of new, contemporary femininity, in charge of its own narration and representation, free from stereotypes and rules. Freedom, creativity and uniqueness are the features that make the designer duo the perfect embodiment of the Jordan Women ideal woman.
The brand also used the event to launch the “Air Jordan 1 Mid Milan” sneaker, defined by gray textured leather and pastel pink suede in a nod to the city’s architecture and artisanal stonework.