Kanye West and The Gap have teamed up and just like that the company’s stock went up!
After Kanye shared a photo announcing his collaboration with the retailer, shares of their stock went up by more than 31% in trading Friday. The move added more than $1.4 billion to Gap’s market cap, pushing to more than $5 billion, according to NBC.
Kanye is developing a clothing line for men, women and kids that will be sold in its stores and online. The retailer said in a news release that the items from his fashion brand, Yeezy, will be made up of “modern, elevated basics” sold at “accessible price points.”
The Yeezy Gap line will debut in 2021.