Purple Purse® ambassador and Scandal star, Kerry Washington unveiled her latest purse design to bring attention to domestic violence and financial abuse before an audience of community leaders, survivors and VIPs on yesterday in New York City. In so doing, she also kicked off a month-long effort to raise funds for domestic violence programs nationwide.
Ms. Kerry partnered with handbag designer, Dee Ocleppo, to create the 2015 Purple Purse. The limited-edition, on-trend clutch was created to encourage the public to talk about domestic violence and financial abuse.
This year, the purple purse, retailing at$350, is available for purchase beginning Sept. 25 at select Saks Fifth Avenue locations and onSaks.com with 25 percent of proceeds supporting 160+ domestic violence programs around the country.
“I am proud to be part of a movement that empowers women to take back control and to rebuild their lives,” said Kerry Washington. “Through Allstate Foundation Purple Purse, we aim to break the cycle of violence. We hope women will carry this purse to show their support, and that domestic violence victims will be inspired to reclaim their independence.”
Singer Alicia Keys and GMA anchor Robin Roberts came out to support Kerry Washington.