The Kim Kardashian and Kris Jenner fragrance is launching for Mother’s Day!
Launching April 15, KKW x KRIS is being described as a “timeless” and “ageless” scent that celebrates the bond and “unconditional love” between mother and daughter.
“Creating a fragrance together with Kim in time for Mother’s Day was magical! We’ve talked about doing this for years, so to see our shared vision come to life has been amazing,” Jenner noted in a the brand release. “Kim and I have similar tastes which makes working together a dream; we both wanted a classic, ageless scent that is beautiful and empowering for anyone who wears it and I think this fragrance perfectly embodies that.”
Kim shared on Instagram that the brand will be donating a portion of profits to charity given the timing: “In response to the crisis of the COVID-19 pandemic affecting families and children, 20% of profits from all sales on KKWFragrance.com from April 15th through May 5th will be donated to @blessingsinabackpack, an organization that provides food on the weekends for children across America who might otherwise go hungry.”