By Lane Bryant has announced via a press release that they will be rolling out new mannequins in a variety of skin tones.
The retail brand already introduced the new concept at their Columbus, OH flagship store, becoming the first major North American retailer to do so.
Through valuable customer insights in recent years, Lane Bryant understands the importance of representation and personalization. The company has embraced inclusivity since its inception in 1904.
The retail chain had worked to set a new industry standard by focusing on the diversity of the brand’s customer base by celebrating different curves, skin tones and styles, VP of Brand Marketing Strategy and Creative, Lexy Onofrio shared with Forbes. The new mannequin program was intentionally designed to reflect and celebrate the diversity of the retailer’s customer by showcasing product on forms in four skin tones.
