James Todd aka the iconic rapper, LL Cool J Is taking us back to 1986 with the release of his vintage limited edition “Rock The Bells” clothing and accessories.
According to WWD, the collection will consist of T-shirts, hoodies and jackets that speaks to the heritage of the hip-hop movement. Rock the Bells is the title of LL’s hit 1986 song.
LL Cool J said Drop 1, which will be offered on the Rock the Bells’ web site starting Jan. 28, will reference the four pillars of hip-hop: graffiti, DJs, breaking, or break dancing, and MCs, the rappers who put the musical genre on the map. “We’re staying true to where the culture came from, but reimagined for now,” he said.
“When I recorded Rock the Bells in 1986, my heroes were people who embraced and lived the four elements of hip-hop. Drop 1 honors that spirit, while looking through the lens of current culture.”
He said the collection was created by the Rock the Bells team, “but we give the culture the real credit for the design,” he said. “It’s true and real and we really lived it.”
The price range for the “Rock The Bells” collection ranges from $45 to $275