In 2017, L’Oreal Paris fired black model, Munroe Bergdorf, for speaking up about systemic racism while under contract. Fast forward to 2020 and Bergdorf has not only been rehired by the beauty brand, she has been given a seat on the diversity and inclusion board to oversee company policies.
According to reports, Bergdorf condemned the “racial violence of white people” on her Facebook page after the white nationalist rally in Charlottesville, Virginia, which lead to her being dropped from their U.K. advertising campaign.
Recently the brand made a post in support of the current Black Lives Matter protests, and Bergdorf called them out for being hypocrites.
“You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy,” she captioned an Instagram post.
“With no duty of care, without a second thought. I had to fend for myself being torn apart by the world’s press because YOU didn’t want to talk about racism. You even tried to get me to incriminate myself with pairing me up with your shady lawyers, when I had done NOTHING wrong. THAT is what you get for ‘speaking out’ when employed by @lorealparis. Racist snakes, she concluded her post.
The company responded to her post, and she announced on her Instagram page that she will be rehired by the brand and become a part of its U.K. Diversity and Inclusion Advisory Board.
“Looking forward to new beginnings and a new positive relationship with the L’Oreal team.”
“I regret the lack of dialogue and support the company showed Munroe around the time of the termination. We should have also done more to create a conversation for change as we are now doing,” said Delphine Viguier, brand president of L’Oreal Paris, in a statement, according to Black Business. “We support Munroe’s fight against systemic racism and as a company we are committed to work to dismantle such systems.”