MAC Cosmetics through it’s Viva Glam charitable arm is donating $10 million to 250 organizations all over the world fighting against coronavirus.
The Beauty brand will also be donating 100 percent of Viva Glam lipstick sales to vulnerable communities impacted by the pandemic.
“VIVA GLAM has never been about one cause, but about support to vulnerable communities. It was created many years ago simply as a hardship fund for people who needed safety nets,” John Demsey, chairman of the Mac Viva Glam Fund and executive group president of The Estee Lauder Companies Inc, said in a press release. “To leverage this 100% giving model to help people affected by COVID-19 is a continuation of the principles VIVA GLAM was founded on.”