New 80’s Inspired American Girl Doll That Loves Tech & Empowering Women

Meet the new 80’s inspired American Girl Doll that’s all about video games and empowering women.

American Girl announced the launch of its first historical character in three years, Courtney Moore^™. She is a total ‘80s girl whose big, bright and bold ideas inspire today’s young ladies to find their inner hero to accomplish great things. Growing up in 1986, Courtney’s story reflects the pop culture of the decade from sky-high hair, neon-colored fashions, music television, and video gaming to major historical moments surrounding women in government and space exploration, as well as larger cultural shifts around blended families and emerging technology.

To further empower today’s gals in technology and beyond, American Girl is partnering with Girls Who Code, a leading nonprofit that’s on a mission to close the gender gap in technology and change the image of what a computer programmer looks like and does. From now through December 31, 2020, American Girl is matching customer donations dollar for dollar up to a maximum of $50,000 to support the organization’s programming and outreach to girls, including those from historically underrepresented minority groups. In addition, American Girl is providing a $5,000 scholarship to four deserving Girls Who Code members to help further their education in computer science or a related field. To learn more about how American Girl is helping Girls Who Code, visit americangirl.com/gwc.