SheaMoisture unveils “It Comes Naturally” a new brand campaign created by a powerhouse team of Black artists and multicultural creatives that conveys the essence of Black women and is an unapologetic portrayal of a shared experience of resilience and creativity.
In tandem with the campaign, the beauty brand also announces a new, unprecedented pledge to commit proceeds from products sold as an investment dedicated to helping realize the dreams of Black women entrepreneurs.
Set against both a global social justice movement and a moment of transformative cultural change, It Comes Naturally is a forward-looking celebration of Black identity. Six Black female artists – Monica Ahanonu, Rachelle Baker, Bisa Butler, Alexis Eke, Linda Mawala, and Reyna Noriega – were commissioned to create a distinctive and stirring campaign that brings to life the stories, legacy, and heritage carried by Black women through generations. Portrayed beautifully in rich illustrations, these women are everything their ancestors envisioned, and everything the future needs – naturally.