Olay will be making history during the Macy’s Thanksgiving Day Parade®
The company will be the first beauty brand to have a float in the annual parade and get this, it will feature a Women in STEM theme.
On Thursday, November 26, Olay Her Future Is Stem will encourage women all over the world to Face Anything as the Her Future is STEM-sational float takes to the streets of New York City live from 34th Street, exciting more than 50 million viewers nationwide and reminding them of the importance of maximizing women and their accomplishments.
The Her Future is STEM-sational float features visual representations of the core STEM fields of science, technology, engineering, and math. A double helix skates around the perimeter of a female astronaut’s galactic float, where a helmet is positioned as a nod to Olay’s #MakeSpaceForWomen campaign from February’s big game. A robotic arm acknowledges engineering. Mathematical symbols and computer codes climb across one half of the float, and technology is represented by the circuit tree found next to the astronaut. Science-packed with more than 60 years of Olay’s rich research and development, the symbolic Olay jar ties together the inspiring float.
Macy’s Thanksgiving Day Parade will air on NBC, Thursday Nov. 26th at 9:00 a.m.