Wife, mom, and singer Ciara is the new brand ambassador for Pandora, and her first campaign is the #PandoraShine Collection.
Ranging in price from $20 to $200, the Shine collection offers 33 pieces — rings, earrings, necklaces, bracelets and charms — crafted with the same techniques used for Pandora’s fine jewelry collections. It is available for purchase online and in select stores.
“Ladies, It’s Only Right We Let Our Light Shine!”
Ciara on what excites her about the partnership:
I’m looking forward to so many things about this partnership. For starters, I feel like I’m making history with the brand, being that it’s the first time they’re introducing the 18-karat gold-plated jewelry. I think that’s amazing and special and I love gold, and I love the movement. It’s all about inspiring women to express themselves creatively and to shine bright. I’m looking forward to sharing this message with more women and girls around the world.