The female powered Phenomenal Woman brand has released a new line of merchandise in support of the Black Lives Matter movement following the death of George Floyd.
The brand which brings awareness to social causes has added a new “Black Lives Matter” sweatshirt ($55) and T-shirt ($40), with all proceeds benefiting Black Futures Lab.
The lifestyle brand which has a ton of celebrity ambassadors, including everybody’s favorite Girlfriend, Tracee Ellis Ross, was founded by activist and lawyer Meena Harris, who is the niece of Senator Kamala Harris.
Meena was just trying to make a statement when she launched the line of t-shirts in 2016, paying tribute to her favorite poem by Maya Angelou—a phrase inspiring to women, but particularly for black women everywhere.
“It was never supposed to be a thing,” Harris recalled, speaking with The Root last year. “I had no plan for this to go beyond one month, which was what it was originally; it was a one-month fundraising campaign to raise money for women’s organizations during Women’s History Month.”