Fashion has always been my defense mechanism.- Rihanna
FENTY get’s a physical and digital launch at Fifth Avenue’s Bergdorf Goodman.Embed from Getty Images
On Wednesday (Feb. 7th) the singer/fashion and beauty boss launched a FENTY 3rd floor pop up shop at the retailer’s NYC store as well as the luxury brand has taken over the companies website.
For the launch RiRi wore her own pieces of course, an orange FENTY turtleneck mini dress that she accessorized with an orange trench inspired parka and gold parachute boots from the brand.Embed from Getty Images
The pop-up is 540 square feet, situated between the Saint Laurent and Chloé shops, and marked by quilted walls in Fenty’s signature blue. Bergdorf’s is Fenty’s only brick-and-mortar expression in the U.S.
The brand will take over Bergdorf’s windows through Feb. 17th to kick off their latest campaign (Release 2-20. A meditation on casual luxury and attitudinal day dressing) as well as to kick off New York Fashion Week. *Go RiRi Girl*
In addition, Rihanna will guest edit BG’s newly revamped web site and have her own homepage live for one week.Embed from Getty Images Embed from Getty Images