Ralph Lauren and Chance the Rapper have teamed up to launch the Ralph Lauren Bitmoji apparel collection.
On Monday, Sept. 14th a pre-recorded performance of Chance will stream globally from the brands Chicago flagship store to celebrate the launch.
As reported, Ralph Lauren has partnered with Snap to create a virtual wardrobe for Bitmoji, an application in which users create avatars of themselves. The collaboration will launch with 12 branded Ralph Lauren customizable items that are available through Ralph Lauren retail stores and through camera technology collaborations. The pieces include double-breasted blazers, a racer jacket, a striped rugby shirt and a track jacket.
“Polo Ralph Lauren was always an important staple for Chicago streetwear,” Chance shared. “When I first got a little bit of money, I started copping Polo sweaters, then I moved on up to Ralph Lauren sweaters, then Purple Label, then Black Label. And then you graduate again into understanding the high fashion of Ralph Lauren—and at that point, you start pronouncing it Laur-en,” he adds, with a laugh. “It’s a whole thing.”
The performance will air on Monday night at 9 p.m. ET, streamed across both Chance and Ralph Lauren’s social channels.
