Reese Witherspoon was just announced as the latest Global Brand Ambassador for Biossance.
According to Women’s Wear Daily (my go to for the latest fashion and beauty industry news), Reese signed a five year deal with the clean beauty brand.
Hello Sunshine, the actress/producer media brand, will also be partnering with Biossance for content creation opportunities which will range across different media.
“Biossance isn’t a legacy, long-term brand so they’re very open to new ideas. The way consumers are finding information has totally changed. I really enjoy making educational yet entertaining content, which will be a piece of it for sure,” she shared with WWD.