If you’ve been watching TV, you’ve probably seen actress/director Regina King in the new Cadillac commercials.
The award winning actress/director is the new brand ambassador for the luxury automobile makers’ “Never Stop Arriving” campaign.
Shot by Dee Rees and Oscar-nominated cinematographer Rachel Morrison, the new campaign reflects themes of bravery, resiliency and overcoming obstacles.
“I would say that Cadillac’s tagline of “Never Stop Arriving” is definitely symbolic to me and is, in a way, a mantra for me, King shared. If you’ve achieved something, that achievement is just like a little piece to inspire you to want to do the next thing. Not that I’m not appreciating or taking time to take in the moments when they’re happening, but it definitely encourages me and reminds me that I am capable of going beyond the moment.”