Rent the Runway has become another retail casualty of the coronavirus pandemic.
The designer apparel rental company has announced that they’re closing all of their brick & mortar stores and going online only.
“The closure of our retail stores is something we had long considered as part of the evolution of our overall business strategy as the primary use-case of our stores for the past few years has been pick-up and drop-off, and was a decision we accelerated during the pandemic,” said Anushka Salinas, president and chief operating officer in a statement to WWD. “We will continue to innovate our experience to best suit the changes in our customer’s lives, even in a new normal. We always believed in Rent the Runway’s physical presence. And to best meet our customers where they are now, [we] will leverage the technology we’ve already built to transition from a traditional retail experience and expand our drop-off box offerings and digital features to serve even more members across the country.”