Rihanna FENTY luxury clothing brand (partnership with LVMH) is being put on hold while moving ahead with her Savage x Fenty lingerie line, backed with $115 million in new funding.
WWD was the first to break the news that Rihanna and LVMH mutually agreed to pause the fashion brand less than two years after the launch.
Fashion brands (even celebrity brands) have faced challenges due to the pandemic with the fashion and beauty industry seeing growth in casual wear and beauty products.
The brand stopped posting on its Instagram account on Jan. 1, and the last collection drop on Fenty.com was in November 2020. According to WWD, the brands website is set to go dark by the end of February or early March.