Selena Gomez announced on Instagram Tuesday that she is launching “Rare Beauty” at Sephora later this year.
I want us all to stop comparing ourselves to each other and to start embracing our own uniqueness.
“Rare Beauty isn’t about how other people see you — it’s about how you see yourself,” she shared in her Instagram Live announcing the line. “I want us all to stop comparing ourselves to each other and to start embracing our own uniqueness. You are not defined by a photo, a like, or a comment.”
Selena also shared that the brand (which has been two years in the making) was born out of her personal need for a brand that speaks to women and young girls in a way that inspires confidence and individuality. “I wanted to make a brand where you feel comfortable,” she says. “I think people feel the pressure — I know I do — where you kind of feel like you need to look like everyone else… Sometimes that can feel a bit isolating.”
We’re not meant to look like everyone else, we are meant to look like ourselves… and you’re rare,” she says. “You’re a rare beauty.”
Sephora has confirmed the exclusive partnership, telling R29 that Rare Beauty will be dropping at Sephora this summer. As we await the launch and product information, we can add our names to the waitlist available at rarebeauty.com and following the brand’s new Instagram page.