The GOAT Serena Williams and Instacart have teamed up to help support communities struggling with food insecurity.
The delivery service is inviting consumers to donate the value of their last grocery cart to Feeding America.
Through Aug. 14, every dollar raised will go to help fight hunger and Instacart will match each donation, up to 1 million meals to Feeding America’s member food banks in support of the #GiveFromTheCart challenge.
Consumers can create a #GiveFromTheCart heart out of their groceries, take a photo and share it on their social channels.
Tennis icon Serena Williams is kicking off the challenge by making the first donation of the campaign, donating 50,000 meals to Feeding America and sharing her “grocery heart” with her more than 12 million Instagram followers.