Starbucks has done a complete turnaround when it comes to their stance on employees wearing Black Lives Matter paraphernalia at work.
Earlier this month the coffee chain through email banned its baristas and employees from wearing any sort of T-shirt, pin, or accessory that mentioned Black Lives Matter. A company memo stated that any such gear could be “misunderstood and potentially incite violence.
The letter was leaked and the backlash started instantly, with Twitter users canceling the brand and vowing to get their coffee from Dunkin Donuts. Well within two days Starbucks had a change of heart: they announced employees will now be allowed to wear clothing or accessories in support of the cause. “We see you. We hear you. Black Lives Matter. That is a fact and will never change,” the company said in a statement on Friday. “Wear your BLM pin or t-shirt. We are so proud of your passionate support of our common humanity.”
The company is now taking it a step further and announced that it will be creating its very own BLM T-shirt, too, for its employees to wear to work (should they choose to.) The company claims it will produce roughly 250,000 of these corporate tees, available to all of its workers in North America. (It is also being sold on the internet for $19.99.)
First appeared in Vogue