RiRi and her Fenty Beauty brand has teamed up with the new social media platform, TikTok to open a beauty house for fans and beauty influencers.
Beauty influencers Emmy Combs, Makayla, and Kamaboko Gonpachiro are among the first members of the house.
Rihanna unveiled the Los Angeles, Calif. house on Friday, March 6. “We are standing in the official first Fenty Beauty TikTok home,” she said at the launch party. “I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”
The Fenty Beauty House itself serves as “a beautiful new space to collaborate, express, learn, and build community.”