Tag Archives jennifer lopez

The Pulse of NYC…The Heat Of Miami..The Glamour of LA.. A Collection Inspired By An Icon!

Jennifer Lopez has a deal with COACH, GUESS, Versace, and now Jenny from the block is launching her own shoe line at DSW.

J.Lo announced the news on social media Thursday morning.

I’m so excited to announce the launch of JLO JENNIFER LOPEZ­, my new footwear collection designed by me and sold only at @DSW ? Head to http://DSW.com/jlo and sign-up to shop the collection early and enter for a chance to hang with me!

Some styles will be available on March 9th, but the full collection will be available on March 16th, according to the website.

According to Bloomberg News, Lopez and DSW are forming a joint venture, which represents a step beyond the licensing deals that celebrities are typically involved in. It will give Lopez the chance to earn shares in the company based off of her products’ performance. The deal is structured in a way that puts no cap on how many shares Lopez can own — so if the project pays off, the entertainer could end up becoming an important stakeholder.

via GIPHY

J.Lo already got the game sold up and the year has just begun!

She’ll be walking the carpet at all the award shows this season because her performance in Hustler was the bomb! A couple of months ago she was announced as the new face of COACH, and now it’s been announced that she’s the new face of the Versace Spring 2020 ad campaign.

After closing the Versace spring 2020 runway show in a reimagined version of that iconic plunging jungle print dress she wore to the Grammy Awards in 2000 with Diddy, it’s no surprise that she has this new gig.

Photographed by duo Mert Alas and Marcus Piggott, J.Lo is an entire MOOD!

She shared the news on her social media accounts earlier today.

“I am so excited I can finally reveal that I am the face of the #VersaceSS20 campaign! ✨ Thank you to @Donatella_Versace and everyone at @Versace for your vision and collaboration.”

Immersed in a tech-driven environment, Jenny from the Block was captured typing her names into the search bar as a metaphor of today’s concept of self-identity, which through the use of social media can be carved by choosing what to share with followers, according to WWD. In the campaign pictures, Lopez is dressed in a sculpted evening dress, as well as jungle-printed separate.

Jennifer Lopez is about to have all of us buying COACH.

J.Lo has been announced as the brands new global face, picking up where Michael B. Jordan and Selena Gomez left off.

“I’m so excited for this collaboration with Coach,” J.Lo wrote on Instagram. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style –– an uptown downtown mix.”

Starting in the spring, Lopez will appear in ad campaigns for leather goods, ready-to-wear and footwear company. The collaboration builds on the longtime relationship between the two — Lopez carried Coach bags as early as her 2002 video “All I Have” with LL Cool J.

As a Bronx-born mother of two, Lopez has always stayed true to her New York roots, from her In Living Color days to her role as executive producer on films like Hustlers and the upcoming drug lord drama The Godmother. Like Lopez, Coach is New York through and through, having been founded in Manhattan 78 years ago. The brand says it selected Lopez to embody its value for self-expression. “Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way — she really embodies the attitude of Coach and our new campaign,” Coach creative director Stuart Vevers said in a statement.