Lauren London is honoring the love of her life, the late Nipsey Hussle in her new Puma “Forever Stronger” campaign.
In the campaign video released Tuesday, Lauren is seen walking and driving through the Crenshaw neighborhood, where the rapper was raised, while reciting a poem by his sister Samantha Smith.
“Pain is the light, pain is insight. The body hurts but the spirit grows. The flesh is starving while wisdom overflows,” she says. “I got a question only Lord knows: Does life birth us twice?”
“This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. Forever Stronger,” according to a YouTube description.
Nipsey Hussle had served as an ambassador for Puma before his death on March 31st.