Tracee Ellis Ross “Pattern Beauty” 2nd Phase Of Products Available Friday

June 18, 2020

Tracee Ellis Ross Pattern Beauty hair line is all about styling our pattern!

The 2nd phase of products which launch on Juneteenth already has a massive “community,” that she told Essence is much like our hair: powerful, sturdy and flexible.

“It bends. It moves. All of those things. And if our hair could talk, it would tell you of our legacies. All those ways that our identity continued to push through spaces where it wasn’t meant to be but is nonetheless,” says Ross. And that includes schools and workplaces, both environments where we are encouraged to stifle our curls and coils.

“Prepare your edges. Gather your curls. Turn up the volume. Celebrate our roots!

To go along with the launch, Ross just released a dope new short film campaign that she produced with words from Poet, Amena Brown Owen.

View this post on Instagram

Earlier this year the @patternbeauty team asked me to write a poem to celebrate what it means for the curly, coily and tight textured community to style our pattern. It has been one of my favorite things to get to partner and collaborate with @traceeellisross and the brilliant team at PATTERN. So beautiful, gorgeous and inspiring to see the words I wrote come to life in this dope film. It’s an honor to work with Tracee and PATTERN as we continually celebrate the beauty and joy of Black hair and Black culture. LOVE. ??? • #repost from @patternbeauty • A film by @traceeellisross with words by our amazing partner in poetry @amenabee to continue telling our story as we move from the wash to the strut. #StyleYourPattern • Director: @sharifhamza Written by: @amenabee Hair: @naivashaintl Makeup: @gracegraceahn Creative Director: @mpaganucci Executive Producer: @rjonasgilman Creative Consultant: @samiranasr Sound Design: @jcwolfington Movement: @heyvinson • Cast: @kilokews @safiyamilesss @anasmood @seynaboucisse_ @yvesmark.cherry @blondie.fro @gshared • Contributors: @sierra__britt @jessicaculverson @lauradapito @beccaelman @sashastiles @kimbigram @adrianejamison @rickymichiels @themorpheusproductions @vikirutsch @amanda.russo.rubman @theo_stanley @christheibert
A post shared by Amena Brown Owen (@amenabee) on Jun 17, 2020 at 8:56am PDT

The first collection launched in Sept 2019. The line featured cleansers, conditioners and hair serums to support our vast textures. And in May, the actress launched the brand’s first collection of functional hair accessories for natural hair.

The second phase of products will roll out Friday, and this time it includes products and tools for styling our hair patterns.