By Tracee Ellis Ross Pattern Beauty hair line is all about styling our pattern!
The 2nd phase of products which launch on Juneteenth already has a massive “community,” that she told Essence is much like our hair: powerful, sturdy and flexible.
“It bends. It moves. All of those things. And if our hair could talk, it would tell you of our legacies. All those ways that our identity continued to push through spaces where it wasn’t meant to be but is nonetheless,” says Ross. And that includes schools and workplaces, both environments where we are encouraged to stifle our curls and coils.
“Prepare your edges. Gather your curls. Turn up the volume. Celebrate our roots!
To go along with the launch, Ross just released a dope new short film campaign that she produced with words from Poet, Amena Brown Owen.
The first collection launched in Sept 2019. The line featured cleansers, conditioners and hair serums to support our vast textures. And in May, the actress launched the brand’s first collection of functional hair accessories for natural hair.
The second phase of products will roll out Friday, and this time it includes products and tools for styling our hair patterns.
