Venus Williams has teamed up with retailer Credo Beauty to launch a line of sunscreen products EleVen by Venus x Credo for all skin types and shades under the sun.
The line so far consists of a SPF serum and sunscreen.
In an interview with Allure, Williams said she hopes to bridge the gap for women of color to find sunscreen products that compliment their skin in a market that often forgets about them. “No matter what skin tone you are, you want your skin to look like your skin, and you don’t want any layers on top,” William said. “This [line] leaves no white cast and, of course, it’s universal for every skin tone and complexion.”