Jennifer Lopez new COACH campaign features her twins Emma and Max, along with her mother Guadalupe Rodríguez.
“What does a modern family look like? There’s not one single definition. It’s not about perfection, it’s about acceptance.”
The fall ad campaign, titled “Coach Family,” showcase the Lopez family posing in a number of outdoor scenes.
From showcasing her crew having lunch on a mountaintop to their picnic in the grass, this ad is a breath of fresh air.
Captured by Ryan McGinley, J.Lo shared footage from the shoot on her IG.
“This day had me feeling all the feels,” read the caption on Instagram. “Thank you @coach for this beautiful story and thank you mom, Max and Emme for being who you are.”