In an effort to help close the STEM gender gap, Olay is kicking off its #FacetheSTEMGap campaign, a decade-long commitment to support women in STEM.
Over the next 10 years, the brand will strive to achieve gender equality in STEM study programs, double the number of women in STEM careers, and increase diversity and inclusion by tripling the number of BIPOC women in STEM fields, according to a press release.
Olay’s first step in reaching those goals: a $520,000 donation to the United Negro College Fund (UNCF), which provides scholarship, internship, and fellowship programs and financial support to Black American college students.
In addition to pledging financial support to the UNCF, the beauty brand is also showcasing women who are already kicking butt in their respective STEM fields. As part of its #FacetheSTEMGap campaign, the brand is swapping out models in Olay advertisements and featuring “role models” — aka real women in STEM — instead.